Social media is a powerful way to grow your real estate business—especially during the busy summer season. The right content can boost engagement, attract new clients, and position you as a local expert. These Social media ideas for real estate agents will help you stay consistent, relevant, and visible all season long.
25 summer social media ideas for real estate agents
1. Showcase Summer-Ready Homes
Highlight Outdoor Features
Show off listings with patios, pools, decks, and lush gardens.
Use Drone Footage
Give followers a unique view of large yards or scenic neighborhoods.
2. Share Local Summer Events
Promote Community Festivals
Post about nearby concerts, food festivals, and outdoor movie nights.
Create an Event Guide
Make a carousel or Reel listing the top events in your area.
3. Offer Home Staging Tips
Focus on Summer Decor
Share ideas for light colors, fresh flowers, and seasonal accents.
Before-and-After Posts
Show how simple changes can brighten a space.
4. Post Market Updates
Weekly Real Estate Trends
Keep your audience informed with quick market insights.
Summer Buying/Selling Tips
Explain why summer is a great time to make a move.
5. Highlight Client Success Stories
Share Testimonials
Post video reviews or quote graphics from happy clients.
Celebrate Closings
Post a picture with your clients holding “Sold” signs.
6. Share Behind-the-Scenes Content
Day in the Life
Show what a typical day looks like as a real estate agent.
Office Vibes
Give a sneak peek into team meetings or workspaces.
7. Host Live Q&A Sessions
Answer Buyer Questions
Go live to address common concerns from first-time homebuyers.
Invite Guest Speakers
Bring in mortgage brokers or home inspectors to provide value.
8. Share Quick DIY Tips
Weekend Projects
Suggest easy ways to boost curb appeal or update interiors.
Maintenance Tips
Offer seasonal advice to keep homes in top shape.
9. Feature Local Businesses
Partner for Giveaways
Team up with coffee shops, bakeries, or gyms to drive engagement.
Small Business Spotlights
Highlight local favorites in your Stories or feed.
10. Run Polls and Quizzes
Instagram Story Polls
Ask followers what they look for in a summer home.
Fun Quizzes
Create posts like “What’s your dream summer home style?”
11. Share Your Real Estate Journey
Why You Love Real Estate
Let people know why you chose this career.
Milestones
Celebrate anniversaries, awards, or major accomplishments.
12. Post Summer Real Estate Memes
Add Humor
Use light-hearted memes to connect with your audience.
Use Trending Templates
Stay relevant by jumping on popular meme formats.
13. Offer a Freebie
Summer Moving Checklist
Create a downloadable PDF for clients preparing to move.
First-Time Buyer Guide
Offer a quick summer-themed guide for new buyers.
14. Use Countdown Posts
New Listing Countdown
Create hype before a big listing goes live.
Event Countdowns
Promote open houses or client appreciation events.
15. Share Inspirational Quotes
Motivational Monday
Post quotes about home, growth, or success.
Tie to Real Estate
Choose quotes that resonate with the buying or selling journey.
16. Host a Summer Photo Contest
Encourage Submissions
Ask followers to share photos of their home’s summer setup.
Offer Prizes
Give away a gift card or local service.
17. Feature “Home of the Week”
Rotate Listings
Each week, spotlight a different property.
Highlight Summer Appeal
Focus on outdoor spaces, natural light, and airiness.
18. Post Quick Tips for Sellers
Get Ready to List
Offer simple steps to prep homes for the summer market.
Price It Right
Explain how to choose a competitive asking price.
19. Celebrate National Holidays
July 4th or Canada Day
Post holiday wishes and tie it into your community branding.
Summer Observances
Use fun days like National Ice Cream Day for relatable content.
20. Use “This or That” Posts
Interactive Style
Ask followers to pick between two home styles or outdoor features.
Great for Stories
Boost engagement with tap-to-vote options.
21. Showcase Pet-Friendly Listings
Dog-Friendly Yards
Show off listings with fenced yards or pet amenities.
Pet Days at Open Houses
Highlight events where furry friends are welcome.
22. Record Walkthrough Videos
Quick Tours
Show the flow and layout of a home in 30-60 seconds.
Use Reels and TikTok
Use TikTok short videos to showcase listings, tips, and behind-the-scenes moments for more engagement.
23. Post Tips for New Homeowners
Summer Energy Savings
Offer advice on staying cool without high bills.
Seasonal To-Do Lists
Help buyers care for their home post-move-in.
24. Run a Referral Campaign
Ask for Referrals
Post a friendly reminder that referrals mean a lot.
Offer Rewards
Give small thank-you gifts for successful referrals.
25. Use Personal Summer Content
Share Your Vacation
Let people see the person behind the business.
Family Moments
Connect on a human level by sharing summer fun with loved ones.
Conclusion
When you plan and post consistently, social media can be a major asset for your real estate business. These 25 summer social media ideas for real estate agents will keep your content engaging, informative, and community-focused.
Stay creative, be authentic, and show your audience the real you. Whether it’s a sunny home tour, local event guide, or simple staging tip—every post helps build trust and attract new clients.
Read More 9 Email Marketing Metrics Every Real Estate Agent Should Track
FAQ’s
Instagram, Facebook, and TikTok are great for visuals, while LinkedIn works well for networking.
Aim for 3–5 times per week to stay consistent and boost engagement.
Yes! Smart content builds trust, expands reach, and attracts potential buyers or sellers.
