As summer heats up, so does the real estate market. With longer days, better weather, and motivated buyers, this is the ideal time to market listings and grow your brand. But to succeed, you need fresh content tailored to the season.
Wondering where to begin? Here are 10 Real Estate Content Ideas for Summer that will help you stay visible, drive leads, and engage your audience.
10 Real Estate Content Ideas for Summer
1. Share Summer Curb Appeal Tips
First impressions matter, and summer is the perfect time to showcase a property’s exterior.
Content ideas:
- Post before-and-after lawn makeovers
- Create a “Top 5 ways to boost curb appeal” blog
- Share reels with front porch decorating tips
💡 Pro Tip: Use carousels or short videos to make your curb appeal tips more engaging on Instagram and Facebook.
2. Highlight Local Summer Events
Become a go-to local expert by promoting nearby activities.
Share content like:
- “Top 10 Summer Events in [Your City]”
- Free family-friendly weekends
- Outdoor concerts, farmers markets, and food festivals
This helps position your brand as a trusted community guide and boosts local SEO.
3. Promote Summer-Ready Listings
Summer is all about lifestyle. Buyers love homes with great outdoor spaces.
Create content to highlight:
- Properties with pools, decks, or patios
- Sunset views or garden shots
- “Backyard BBQ-ready” photo tours
Use visuals to help people feel the summer vibe your listings offer.
4. Offer Moving Tips for Hot Weather
Moving in the summer isn’t easy. Show clients you understand the challenges.
Share tips like:
- Move early in the day to avoid heat
- Stay hydrated and take breaks
- Use climate-friendly packing materials
Post this as a blog, infographic, or short-form video.
5. Spotlight Local Neighborhoods
Show off the best areas for summer living with neighborhood features.
What to include:
- Parks and playgrounds
- Outdoor cafes and rooftop spots
- Dog parks, splash pads, and hiking trails
🗺️ Pro Tip: A quick walking tour reel is one of the most engaging Real Estate Content Ideas for Summer.
6. Share Summer-Themed Testimonials
Real stories make a big impact. Ask past clients to submit photos enjoying their new home in summer.
Use client photos for:
- Instagram Stories with warm captions
- “Summer in My New Home” blog series
- Monthly testimonial posts
Don’t forget to ask for permission before sharing their images!
7. Provide a Home Maintenance Checklist
Homeowners love practical advice, especially in summer.
Create a downloadable or blog-based checklist:
- Clean gutters and check the roof
- Service HVAC systems
- Power wash driveways and decks
- Seal windows and doors
This type of content positions you as a resource, not just a salesperson.
8. Post a Summer Market Update
Keep buyers and sellers informed with local stats and trends.
Include:
- Median home prices
- Days on market
- Inventory levels
- Tips for buyers and sellers
Use clean charts or visuals to help your content stand out.
9. Run a Seasonal Contest or Giveaway
Want more engagement? Give something fun away!
Contest ideas:
- $25 gift card to a local ice cream shop
- Picnic set for sharing your dream backyard
- “Best Summer Patio” photo contest
Ask people to like, comment, and tag friends—this boosts reach and engagement.
10. Create a Guide for Summer Buyers/Sellers
Summer is peak real estate season. Educate your audience.
Create a guide covering:
- The pros and cons of buying/selling in summer
- Timing strategies for listings
- How to compete in a hot market
Offer this as a PDF download to generate leads from your website or landing page.
Conclusion
These Real Estate Content Ideas for Summer can help you stay ahead of the curve, attract more leads, and keep your audience engaged during the busiest season of the year.
Remember, consistency is key. Plan your content weekly, mix up the formats (blogs, videos, carousels), and always include a call to action.
Read more Do you have a real estate conversion pipeline?
FAQs
1. What content works best for real estate in summer?
Use community events, curb appeal tips, outdoor features, and seasonal home advice to engage your audience effectively.
2. How often should I post real estate content in summer?
Posting 3–5 times per week across platforms helps maintain visibility and builds consistency with your followers.
3. Can seasonal content boost my local reach?
Yes! Seasonal, location-based content improves local SEO and attracts potential buyers and sellers in your area.
4. What platforms are best for summer content?
Use Instagram, Facebook, YouTube Shorts, and email newsletters for visual, interactive, and educational content formats.
5. How do I track content performance?
Monitor engagement rates, click-throughs, and lead conversions through tools like Meta Insights, Google Analytics, or your CRM.
